CREATIVE AND INNOVATIVE IS ENTREPRENEUR MINDSET

Successful Entrepreneurs are caused by having the ability to think creative and innovative. Creativity is thinking new things, innovation doing something different. Therefore, essence of entrepreneurship things This study aims find out that innovative mindset entrepreneurs in running a business. The method used this Library Review (literature review/literature research). A identifies, assesses, interprets all findings on research theme. part qualitative method. Creative personal characteristics firmly entrenched true entrepreneurs. Businesses not based efforts usually cannot thrive forever. dynamic business environment conditions require always be able adapt changes seek breakthroughs. To win competition, an entrepreneur must have high creativity. power creativity should advanced way thinking, full ideas different from products been market so far.
 Key Word : Creative, Innovative, Entrepreneur